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FACT SHEET

About the Company

Weekend in Florence (WAF, or in Italian Weekend a Firenze is a privately held partnership founded in 1995 as an on-line shopping service for quality Florentine crafts, clothing and accessories, books, and other items.

From its offices in an historic villa in downtown Florence, WAF today is the hub for a number of related businesses:

Florentine tourism cybermarket
Affiliation program for related businesses
Cybermarket design and hosting service
Italy's largest cybercafe franchise chain
WAF/USA

Florentine tourism cybermarket

www.waf.it
Recently named an official provider of City of Florence Web site, Weekend in Florence on-line shopping service provides instant global access to authentic, high-quality Florentine merchandise, including leather goods, marbled paper products, silk scarves and other fashion accessories, art glass and ceramics, and books and interactive CDs on Italian art and history.

It also features Weekend a Firenze Club, a frequent-buyers program extending personalized shopping services and special promotional discounts to members.

Museum reservations

The site also provides tourists the only access to exhibits to important Florentine art museums** without waiting in lines to purchase tickets. For a small fee, travelers who use WAF to make their reservations to selected Florentine museums and events receive an electronic confirmation (online, via email and mobile) of their reservation, which lets them breeze by long tourist lines when they arrive at the attraction.

[** Current museum offerings are Galleria degli Uffizi, Galleria dell'Accademia, Galleria Palatina, Corridoio Vasariano, Museum Archeologico, Museo del Bargello, Capelle Medicee, Museo di San Marco, and Museo di Arte Moderna. For brief descriptions of these museums' offerings, see Weekend a Firenze Reservations Services.]

Local tours

In 1998, WAF also began offering short, themed tours of Florence, as well as to surrounding cities, villas, and wineries in Tuscany.
Weekend in Florence's Web site has enjoyed immense popularity since its launch in 1995, and caters to a global audience or tourists from every continent. During peak months last year, the site attracted 200.000 browsers monthly, 11 % of whom purchased merchandise or made reservations to Florentine tourist attractions.

Cybermarket design and hosting service

Since 1998, WAF has extended its Web expertise to developing Web sites for some of Italy's premiere businesses. The originality of the offer is not just web developing as a web agency, but creating and managing the online trade channel of many prominent corporations, linked to company website. Partners are Firenze.Net, Ferragamo's Swan, Promhotels.it, Supereva.it, Terradistoscana.com , Florix.it, Amanuense.it, Amicidegliuffizi.it, Sandrosantioli.com ...). This service is useful for every corporation looking for professional management of pre and after sale customer assistance, professional delivery etc.